Monetizing Facebook: Dollar Value of Facebook Fan
Laurel Papworth
APRIL 21, 2010
Example given – 2 wall posts a day will garner 60 million media impressions a month. They then assumed companies would pay at least $5 per CPM ( cost per 1000 impression s). There ya go- that’s how they came up with an interaction/engagement CPM based on Facebook fanpage numbers. Who’s Watching Media Watch? (8).
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