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Studies Determining The Value of a Facebook Fan

Mindjumpers

by working off a $5 CPM, meaning a brand’s 1 million fans generate about $300,000 in media value each month. And I think these are some very essential points to take into account in order to understand a pattern of behaviour of Facebook brand fans: Product spending. Individuals have different online patterns of behaviour.

Hitwise 255
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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your customer base and get a true profile of what they are doing. But Facebook? Related posts brought to you by Yet Another Related Posts Plugin.

Platform 224
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19 Social Media KPIs You Should Be Tracking

Hootsuite

Decide on a pattern that will help you clearly see growth patterns and developments, and react quickly when things aren’t working great. CPC is the amount you pay social media platforms like Facebook, Twitter or Instagram per individual click on your sponsored social media post. Define your cadence. Review the KPI.