Dave Fleet
NOVEMBER 22, 2010
CPM metrics, for example, may make sense when you pay for the media and control every letter in your ad. The CPM metric would say yes. I wrote about the interplay between different forms of media late last year, and my colleague David Armano ’s diagram of the intersection of these media types (below) illustrates it well.
agora pulse
JULY 17, 2020
To calculate ROI , assign values to key metrics like engaged fans, link clicks, and cost per thousand impressions (CPM). Take every opportunity to include graphs, charts, and diagrams. Get Visual. Social media reports don’t have to look like a jumble of numbers.
Viper Chill
MARCH 8, 2010
My first major website made money through contextual advertising (Google Adsense) and selling ads on a CPM (cost per 1,000 impressions) basis. A Diagram of the Process They say a picture speaks 1,000 words, but I hope this one below helps you visualise the 1,700 words before it.
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