5 Steps to Thinking More Socially About Communications
Dave Fleet
NOVEMBER 22, 2010
CPM metrics, for example, may make sense when you pay for the media and control every letter in your ad. However, when you’re dealing in earned media over which you have zero control of words, sentiment, audience or placement, not every eyeball is equal. The CPM metric would say yes. So, not every eyeball is even a good thing.
413 
Let's personalize your content