Waxing UnLyrical

NOVEMBER 21, 2011

Instead, this tweet made me reflect on what could have become of the business I co-founded, Traackr (an influencer discovery platform). The economic model of these rating services is both simple and clever: be a social ad network that enrolls users through a social game and engages those offering the best CPI to advertisers.

Klout 207

Klout CPI Foursquare Influencer 207

The Social Media Hat

AUGUST 19, 2016

Editor's Note : Don't use The Social Media Hat as an example. Most sites charge on a Cost Per Impression (CPI) or Cost Per Mille (CPM) - that's Latin for thousand - basis. Google is the most popular search platform on the planet and one of the most well-known advertising platforms. Sign up now to get in early!

Adsense 60

Adsense How To CPI Blogger 60

Sprout Social

OCTOBER 3, 2023

You’re regularly analyzing your social media performance and getting some interesting insights. This makes it a crucial part of your social media reporting efforts. This makes it easier to decide what to do with your social media data. But how do you communicate those insights to relevant stakeholders?

Data 98

Data Patterns CPI Analytics 98

Hootsuite

JUNE 8, 2020

Here’s the thing: those who like this platform, really like it. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. So the platform is the best fit for the under-25 crowd. Snapchat ads. Are they worth it? Know your audience.

Advertising 145

Advertising CPI How To Metrics 145