Ignite Social Media

MAY 6, 2020

Key Takeaways: Digital marketing ROI is getting harder to achieve on social media in part because so many new brands have flooded social networks. Over the last few years, thousands of pop up brands have flooded Instagram, Facebook and other social platforms selling low-quality products, often with month-long shipping times.

ROI 154

ROI Marketing CPC Retail 154

Hootsuite

AUGUST 17, 2020

The major social networks are reporting some ups and downs in their revenues as many brands pause their advertising, either to save money during an economic downturn, or to take a moral stance against hate speech. For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone. Read on to learn more.

Organization 145

Organization Social Media Strategy How To 145

Webbiquity SMM

DECEMBER 1, 2015

As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I CPC Strategy. Specialization: Retail Advertising + Ecommerce + Strategy. Rick Backus, the founder and CEO of CPC Strategy, is among the most respected in the PPC community. WordStream.

Adwords 60

Adwords CPC Marketing Retail 60

Justin Levy

JUNE 23, 2010

It gives you the ammunition you need to convince your boss, your board, your IT team, or your employees why they should be investing time and money on “just another social network.&# This includes anyone from the CEO to the CMO to PR, communications, and marketing. Well, first of all, thank you. It means a lot.

Facebook 259

Facebook Marketing Privacy Class 259

Hootsuite

SEPTEMBER 9, 2020

Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. This is an obvious choice for your first social ad campaigns.

Advertising 145

Advertising Social Media HootSuite How To 145