article thumbnail

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? You can see below that my latest campaign achieved a CPC of 44 cents on Facebook. All the main social media channels provide this kind of reporting and CPC is a key indicator of performance.

ROI 108
article thumbnail

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? You can see below that my latest campaign achieved a CPC of 44 cents on Facebook. All the main social media channels provide this kind of reporting and CPC is a key indicator of performance.

ROI 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

You’re charged just like a regular cost-per-click (CPC) ad. Once you’ve got the code embedded in your site, you’re ready to post Rich Pins. Finally, you’ll select demographics and a minimum CPC bid (how much you’re willing to pay for a click). Posting Rich Pins.

article thumbnail

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM). With the new Facebook Fan page design, you can send them directly to a tab of your Fan page since each tab has a unique URL. There are 2 basic types of ads: Display ads and Social ads.

Facebook 150
article thumbnail

70+ Resources on How to Start a WordPress Blog

Kikolani

If you use the option to sign in with your AdWords account, you can increase the number of results plus see CPC cost data for each keyword. Less likelihood of malicious coding embedded with the theme (yes, I’ve seen it happen). Permalinks – Here you will determine how your URLs will be displayed. DomainsBot.

WordPress 167
article thumbnail

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. An embed is a social post or other digital content displayed within another piece of content using digital embedding tools. It can also be used in your personalized URL for each social network.

List 145