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The Facebook Ads Metrics That Matter

Jon Loomer

CPC (Cost Per Link Click). I also have a custom event for embedded YouTube video views , but I just don’t prioritize that event. Not every click is the same , but I still like to see the reporting on each click type. I also like to see rate and cost metrics related to those clicks. Link Clicks. Outbound Clicks. Outbound CTR.

Metrics 212
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? You can see below that my latest campaign achieved a CPC of 44 cents on Facebook. All the main social media channels provide this kind of reporting and CPC is a key indicator of performance.

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? You can see below that my latest campaign achieved a CPC of 44 cents on Facebook. All the main social media channels provide this kind of reporting and CPC is a key indicator of performance.

ROI 108
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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

You’re charged just like a regular cost-per-click (CPC) ad. Once you’ve got the code embedded in your site, you’re ready to post Rich Pins. Finally, you’ll select demographics and a minimum CPC bid (how much you’re willing to pay for a click). Posting Rich Pins.

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM). Facebook Applications are similar to widgets or snippets of code that can be embedded in any Facebook Fan page to make it more distinguished. There are 2 basic types of ads: Display ads and Social ads.

Facebook 150
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Split Test: Which Optimization Leads to the Most High-Quality Traffic?

Jon Loomer

The Results Here are the primary metrics that we’ll want to look at: CPM CTR CPC (Cost Per Link Click) Cost Per Landing Page View Cost Per Quality Visitor (2 Minutes + 70% Scroll) I included CPM because the cost to reach people can do crazy things if it’s drastically different between ad sets. What have you seen?

CPM 190
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70+ Resources on How to Start a WordPress Blog

Kikolani

If you use the option to sign in with your AdWords account, you can increase the number of results plus see CPC cost data for each keyword. Less likelihood of malicious coding embedded with the theme (yes, I’ve seen it happen). It will give you additional keyword ideas plus their estimated monthly searches. DomainsBot.

WordPress 167