The Facebook Ads Metrics That Matter
Jon Loomer
DECEMBER 1, 2021
CPC (Cost Per Link Click). I also have a custom event for embedded YouTube video views , but I just don’t prioritize that event. Not every click is the same , but I still like to see the reporting on each click type. I also like to see rate and cost metrics related to those clicks. Link Clicks. Outbound Clicks. Outbound CTR.
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