19 Social Media Metrics That Really Matter—And How to Track Them
Hootsuite
OCTOBER 28, 2019
Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. How to track it: STEP 1 : Use a brand monitoring tool to track your total number of brand mentions. Note : Using social media analytics tools will make this process easier. Cost-Per-Click (CPC).
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