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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. What does CPC mean? CPC stands for Cost Per Click. What is a Tok?

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. Social Media Definitions. The “exact” meaning is different per medium.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Increased Efficiency.

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Best Practices for 2017 Social Media Buying

Ignite Social Media

Opened to all advertisers last year, Instagram is turning out to be what marketers hoped for and more. Not only does it leverage Facebook’s robust media buying platform, it is also quickly adding products and showing efficient CPMs, CPCs and CTRs. By this, we are referring mainly to custom audiences. Invest in Instagram.

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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

Under the old definition of a “click,” many advertisers unknowingly paid for clicks other than website clicks when choosing CPC bidding, for example. Clicks now only refer to link clicks when the objective is Clicks to Website or Website Conversions. If you optimize for Reach, you’ll manually set your CPM bid.

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Social Media Marketing Guide: Facebook

Little Web Giants

As a result, I am winning a trip to the SMX Social Media Marketing Conference. I decided to compile them into a useful document that we could use internally at Little Web Giants for quick reference. Then I went a step further and thought I ought to give this back to the social media marketing community. Graph Search.

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Server Melting Traffic Generation Methods

Kikolani

As I am a religous SEO and Search Marketing freak, I’m also extremely passionate about creating, new traffic development strategies. First off, to make the most out of your FB PPC campaign, you don’t want to use the “CPC” method, you’ll want to use the “CPM” method. No problem.