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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Use a URL shortener to make it trackable. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. Note: Never let your CPC campaigns go unattended for an extended period of time. Cost Per Thousand Impressions (CPM).

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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-mille (CPM). They appear on the search result page with the black “Ad” symbol next to the URL. So you might see your CPC be much lower than a huge Fortune 500 company with a big ad budget just because your advertisement was of better quality.

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Social Media Marketing Guide: LinkedIn

Little Web Giants

They can then join networking groups, publish information about their company, share news or look for a job. Profiles can post updates , join groups (see below) or look for jobs. A profile can also claim a vanity URL, which must be between 5 and 30 characters, and can only be changed five times within 180 days. LinkedIn Groups.

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Social Media Marketing Guide: LinkedIn

Little Web Giants

They can then join networking groups, publish information about their company, share news or look for a job. Profiles can post updates , join groups (see below) or look for jobs. A profile can also claim a vanity URL, which must be between 5 and 30 characters, and can only be changed five times within 180 days. LinkedIn Groups.

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Social Media Marketing Guide: LinkedIn

Little Web Giants

They can then join networking groups, publish information about their company, share news or look for a job. Profiles can post updates , join groups (see below) or look for jobs. A profile can also claim a vanity URL, which must be between 5 and 30 characters, and can only be changed five times within 180 days. LinkedIn Groups.

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM). With the new Facebook Fan page design, you can send them directly to a tab of your Fan page since each tab has a unique URL. There are 2 basic types of ads: Display ads and Social ads.

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Social Media Marketing Guide: Facebook

Little Web Giants

In the past few years the organic reach of pages has declined , meaning pages must pay more to continue to reach their fans (even for non-profits and community groups). Once a page gets more than 25 likes, it can claim its own username , which allows it to have its own elegant URL like facebook.com/littlewebgiants. Brand or Product.