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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Cost per click (CPC): The amount you had to spend for each click. Event responses: The number of people who provided a positive response to your event invitation (applies to event responses campaigns). View standard metrics.

Report 152
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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

Under the old definition of a “click,” many advertisers unknowingly paid for clicks other than website clicks when choosing CPC bidding, for example. If you optimize for Reach, you’ll manually set your CPM bid. When You Get Charged: Link Click (CPC). Event Response Objective. oCPM has changed.

CPC 114
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! Mobile it totally optin and you need to start building your mobile optin list now. Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Don’t Let Facebook Do Your Bidding.

Campaign 154
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Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

Jon Loomer

Optimized for Clicks (CPC). Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Clicks (CPC). Impressions (CPM). Clicks (CPC). Impressions (CPM). Clicks (CPC). Impressions (CPM). Clicks (CPC). Clicks (CPC).

CPC 125
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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

CPM (Cost per 1,000 impressions). Cost Per Mobile App Install. This is only for advertisers using Standard Events on their websites. If you aren’t using Standard Events, don’t bother with this. Under “Other,” you’ll find five more options: CPC (link). Cost per Lead (Facebook Pixel).

CPC 60
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Split Test: Which Optimization Leads to the Most High-Quality Traffic?

Jon Loomer

That’s why three years ago, I created a series of custom events that fire on my website when people perform certain actions that might signify a quality website visit. For example, I’ve created events that fire when a visitor scrolls down a page or spends a designated amount of time on a page of my website. Even better?

CPM 189