Remove CPA Remove CPM Remove Engagement Remove Examples
article thumbnail

Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

It’s the post that never goes out of style and continues to engage your audience long after it’s been published. Hate followers are those who can’t resist engaging with your content, even if it’s just to criticize or argue. Hey, engagement is engagement! What does CPM mean?

article thumbnail

The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

For example, if you’re targeting yoga moms in North America, then save an audience based on those parameters. By paying per impression, you can optimize your CPM to just $0.02 For example, if a long-form video performs well on Facebook, upload it as a YouTube video to capture attention there. Two-Cent Video Ads.

CPM 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Much Do Facebook Fans Still Matter?

Jon Loomer

My own results reflected this, particularly when my business was younger ( see this example of a 35X ROI ). CPM, 48,582 Website Clicks, $.35 35 CPA, 12,060 Conversions. CPM, 15,875 Website Clicks, $.52 52 CPA, 1,504 Conversions. In this case, CPA represents Cost Per Website Click. Ad Targeting Cost Trends.

CPA 113
article thumbnail

New Facebook Ads Manager: A Complete Guide

Jon Loomer

It will definitely be useful to focus only on what’s active, for example. Objective: Page Post Engagement. App Engagement. Engagement. Video Engagement. App Engagement. I also don’t believe you could previously view deleted campaigns. Page Likes. Clicks to Website. Website Conversions.

Facebook 114
article thumbnail

How to use Quora for marketing

Sprout Social

You’ll also have to set a Cost Per Action (CPA) and pay on a CPM basis. Here’s a great example of a useful answer: If it’s helpful, add an image to your answer too. When learning how to use Quora for marketing, don’t forget about the importance of engaging with potential leads and customers.

How To 98
article thumbnail

Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Engagements: A count of all social actions taken on a piece of content, such as likes, comments, and shares. Engagement Rate: The frequency of engagement based on the number of times it was seen. Often calculated by engaged users divided by reach but differs by platform. CPL CPA CPC ROAS. Lower-Funnel: Conversions.

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

They are very useful for gauging which posts really resonated with followers based on engagement. There are nine types of objectives for a campaign on Facebook: Page Post Engagement : Promotes a post so more people see it. App Engagement : Promote usage of an app. Advertising on Facebook. Campaign Level. Conversion Tracking.