Ignite Social Media

JUNE 3, 2021

Cost-per-Click (CPC): The average amount of money you’ve spent on a click. Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion. Impressions: The number of times your ads were on screen.

Analytics 154

Analytics Brands CPA Overview 154

Convince & Convert

MARCH 19, 2018

By paying per impression, you can optimize your CPM to just $0.02 But did you know Twitter’s targeted ad features allow you to tap into 316 million monthly users?! Then make sure you’re operating on a CPC bidding model. If it’s conversions you’re after, make sure you’re paying on a CPA basis.

CPM 148

CPM CPA ROI Campaign 148

Little Web Giants

NOVEMBER 4, 2014

Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. and it also must be at least double the cost-per-click (CPC) bid. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM).

Social Media 47

Social Media Facebook Marketing CPM 47

Sprout Social

SEPTEMBER 6, 2018

Cost Per Click (CPC) : If your campaign is set to charge for clicks (users have to click on an ad), then the CPC will be your metric. Cost Per Mille (CPM) : Cost per 1000 impressions. Cost Per Action (CPA) : For campaigns with specific actions in place, like an App Install, CPA is measured per action. Time of year.

Cost 111

Cost ROI Advertising CPM 111

Little Web Giants

NOVEMBER 4, 2014

Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. and it also must be at least double the cost-per-click (CPC) bid. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM).

Social Media 28

Social Media Facebook Marketing CPM 28

Devumi

MAY 29, 2015

Now that they’re available to everyone, and they’re being used regularly, Pinterest has been able to refine the Promoted Pins features and uses for better engagement. While the initial Pinterest Promoted Pins features, which I wrote about a few months back, were indeed useful, the new features are even better.

Features 60

Features CPM CPA CPC 60