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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Regeneron Pharmaceuticals. You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. BlackBerry (now trying to listen).

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. Your campaign hashtags. Business is booming! The result?

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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Especially with health care, there are still many taboos, but finding like-minded people through the simple use of a hashtag can help people speak about their problems in a way that wasn’t possible before. . This shows how the hashtag quickly gained a lot of traction online, with more than 500 mentions on 31 March 2016.

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5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The conversation about the Zika virus started to gain traction in November of 2015.

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media. Great discussions. 10) #pr20chat PR 2.0

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5 Expert Tips for Effective Social Media Risk Management

Hootsuite

That means your social channels are a common ground where conversations — both good and bad — and crises can start. Just ask pharmaceutical company Eli Lilly. Depending on the nature of a conversation, teams like customer service or PR may need to be looped in. Your brand, customers, and employees are all active on social media.

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The power of social listening for healthcare organizations

Sprout Social

Like increasing the spread of misinformation and excluding healthcare workers from vital conversations with their patients. It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. But it also has negative consequences.