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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Regeneron Pharmaceuticals. You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. BlackBerry (now trying to listen).

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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Especially with health care, there are still many taboos, but finding like-minded people through the simple use of a hashtag can help people speak about their problems in a way that wasn’t possible before. . This shows how the hashtag quickly gained a lot of traction online, with more than 500 mentions on 31 March 2016.

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5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The post with the most engagements comes from Instagram’s official account.

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. Your campaign hashtags. Industry-specific terminology and hashtags. Tylenol Uses Social Listening to Identify a New Audience. And social listening can help you do it. Your product name.

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

14) #Socpharm Weekly chat on pharmaceutical marketing and social media. Active hashtag throughout the week, with chats taking place on Wednesdays at 1 p.m. Active hashtag throughout the week, with chats taking place on Wednesdays at 1 p.m. Mobile Innovation; Fostering Soc Ent at universities; Support Women; eHealth; etc.

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5 Expert Tips for Effective Social Media Risk Management

Hootsuite

Just ask pharmaceutical company Eli Lilly. You can monitor specific phrases or hashtags and can keep an eye on developing conversations. Financial consequences Any negative situation, like a PR crisis, compliance violation, or security breach, can compound into bigger issues.

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The power of social listening for healthcare organizations

Sprout Social

It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. To measure the performance and impact of their work, they created a listening query around their organization name and the branded campaign hashtag.