agora pulse

OCTOBER 19, 2017

Conversions. If you want to take it one step further, you will then go on to look at the bounce and conversion rates but we will come to that later. Reach is a bit like the CPI (cost per impression) metric. Great content sparks conversation. Conversions. Engagement. Impressions. Perhaps they scrolled right on by.

Social Media 133

Social Media CPI URL Social Media Management 133

The Social Media Hat

AUGUST 19, 2016

To do that, you would need to establish an advertising rate that you'd charge advertisers, and then of course be able to measure impressions, click-throughs, and potentially conversions. Most sites charge on a Cost Per Impression (CPI) or Cost Per Mille (CPM) - that's Latin for thousand - basis. Sign up now to get in early!

Adsense 60

Adsense How To CPI Blogger 60

Hootsuite

JUNE 8, 2020

They allow the viewer to take immediate action, such as installing an app or clicking through to a specific URL. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. This screencap is from a nine-second ad for mobile game company Nanobit.

Advertising 145

Advertising CPI How To Metrics 145