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Should My Business Bother To Have Social Media KPIs?

agora pulse

Conversions. If you have access to your website’s analytics panel then you can easily check the performance of your social media channels and what they are bringing to the table. If you want to take it one step further, you will then go on to look at the bounce and conversion rates but we will come to that later. Engagement.

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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

They allow the viewer to take immediate action, such as installing an app or clicking through to a specific URL. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Snapchat advertising includes some pretty robust analytics reporting.