Jon Loomer

SEPTEMBER 20, 2023

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. Why isn’t Ads Manager reporting your conversions? When someone completes a conversion, does the expected event fire?

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Eventful Conversation How To Report 171

Jon Loomer

NOVEMBER 24, 2021

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. Select Conversions API Gateway.

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API Conversation Facebook How To 207

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). In other words, your ad can get credit for a conversion without anyone clicking on it.

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Conversation Facebook URL Report 197

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. If you aren’t using custom conversions , it’s time to start. First, a very brief reminder about what custom conversions are, in the simplest terms. Custom conversions provide granularity for both reporting and optimization.

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Conversation Report Facebook Eventful 188

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

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Conversation Facebook URL Eventful 190

Jon Loomer

APRIL 6, 2022

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? The confusing part for many advertisers is that standard events, custom events, and custom conversions can all be used for both reporting and optimization. I use custom conversions to accomplish this.

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Conversation Facebook Eventful Report 189

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Facebook Custom Conversions: The Ultimate Guide.

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Eventful Conversation Facebook URL 209

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

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Conversation Facebook URL Eventful 147

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Today we’ll talk more about conversions from organic distribution, the ways you can track it, and how it ultimately impacts our actions as marketers. Organic Posts and Conversions.

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Organization Conversation Facebook Metrics 212

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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URL Engagement Domain Name API 103

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

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Conversation Facebook URL Report 195

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Facebook Custom Conversions: The Ultimate Guide.

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Eventful Conversation Facebook URL 122

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

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Conversation Facebook URL Report 154

Jon Loomer

NOVEMBER 17, 2015

What about the conversion pixel? In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? This replaces the conversion pixels you’ve been placing on individual success pages. How to Create Custom Conversions.

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Conversation Facebook URL eBook 120

Jon Loomer

FEBRUARY 7, 2024

Understand that this isn’t about validating that a secondary source confirms the number of conversions that came from your ads. Meta reports conversions based on the date of impression, not the date of conversion. But the date of that conversion will be the date of the impression. I have no issue with these.

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Report Sample Samples API 178

Jon Loomer

MARCH 8, 2022

The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. ” Now paste in the URL where you’ll want to add standard events and click “Open Website.” Events by URL. So, you would click “Track a URL.”

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Eventful Tools URL Issues 196

Jon Loomer

SEPTEMBER 29, 2023

To correct this, you’ll need to create a custom conversion. When you create that custom conversion, select the custom event as your event. Then create a URL rule that will capture all of these events. You should then be able to select this custom conversion when adding columns to Ads Manager. Can you just fix this for us?

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Eventful URL Conversation Issues 148

Jon Loomer

FEBRUARY 2, 2024

When it comes to Ads Manager, these organic conversions didn’t happen. You can do something similar with URL parameters and GA4, of course. It just knows that a link that includes your URL parameters was clicked. Or they comment on your ad and their friends see it. This is information that Meta has.

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Organization URL Course Analytics 145

Jon Loomer

JANUARY 29, 2024

Another option is to create a custom conversion mapped to that event. I use a rule that includes a forward slash in the URL, which should catch all fires. Then use the custom conversion in the custom metric formula (even if the name of the custom conversion has a space in it), and it should work fine.

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Metrics Eventful URL Issues 114

The Realtime Report

MAY 10, 2021

In Conversation With: The Founder of. Web Masters is a podcast that explores the history of the Internet through conversations and stories with some of its most important innovators. It was sort of like the www on the front of web URLs. The First Social Media Platform. Then there was net.cooking, net.SF became sort of silly.

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Conversation Platform Social Media Software 91

Jon Loomer

MAY 31, 2023

Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). Since my website has more than 1,000 pages, my primary focus is on website URLs. You have the option of crawling the website, submitting a sitemap, or entering in URLs manually.

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Training Content URL FAQ 186

Jon Loomer

OCTOBER 2, 2023

A few weeks ago, Meta started rolling out the Instagram Profile conversion location for Traffic campaigns. If you add URL parameters to links on your Instagram profile, you could get a sense of the percentage of visits that lead to clicks on those links. There’s a new Instagram metric in Ads Manager.

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Metrics Instagram URL Campaign 159

Jon Loomer

NOVEMBER 27, 2023

By connecting your Shop to a third-party reporting tool, “landing and purchase events are sent with the same URLs and UTMs you provide for your website.” Conversions within these Shops were otherwise a reporting black hole. ” This can help make your third-party reporting more complete.

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Report URL Instagram Analytics 127

Jon Loomer

SEPTEMBER 20, 2023

That event captures: • URL it was on, • Title of the video, • Percentage of the video that was watched • Total time watched in seconds I add a column to my Ads Manager to see how often people are watching these videos from my ads. You could create a custom conversion using this event based on a specific video watched.

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Embedding Eventful YouTube Video 150

Jon Loomer

NOVEMBER 18, 2023

By Time: Day Week 2 Weeks Month By Demographics: Age Gender Age and Gender Audience Type (for Advantage+ Shopping) By Geography: Country Country and Audience Type (Advantage+ Shopping) Region Business Locations DMA Region By Delivery: Placement Platform Time of Day (ad account time zone) Time of Day (viewer’s time zone) Impression Device Platform (..)

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URL Types Advertising Report 135

Jon Loomer

FEBRUARY 1, 2022

The direct result to reporting is simple: Not all conversion events will be received. In other words, advertisers previously saw conversion results in Ads Manager for users who clicked an ad and converted 8-28 days later. After the change, these conversions would never appear. One is using URL parameters and Google Analytics.

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Facebook Aggregator Eventful URL 205

Jon Loomer

MARCH 14, 2022

Using URL Parameters. Another way to measure this is with URL parameters. For more information on how to do this, you can check out a couple of articles I’ve written on using URL parameters: How to Use URL Parameters for Facebook Ads Tracking. Example: Use URL Parameters to Verify Facebook Ads Results.

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How To Facebook URL Cost 199

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

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LinkedIn Advertising URL Campaign 177

Pam Moore

JANUARY 28, 2016

You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Increase Conversions by Keeping Your Digital and Social Media Promises.

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Conversation Tips Twitter ROI 113

Jon Loomer

NOVEMBER 28, 2021

Select “Some Page Views” and then “Page URL” from the drop-down. You’ll use Page URL “contains” and then paste in everything from your landing page URL after the domain name (including “/ and /”). GTM + Conversions API Gateway.

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Eventful Google API Facebook 211

Jon Loomer

NOVEMBER 29, 2023

” This information should then be passed using URL parameters (characters that are appended to the end of the confirmation page URL). There is actually an Infusionsoft setting when creating order forms to “Pass contact’s information to the Thank You Page.”

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Eventful URL Price API 181

Jon Loomer

AUGUST 6, 2020

The phone call is the ultimate goal, and any other action is simply delaying that conversion. Note that you will also provide a URL. Unlike the Call Now CTA option above, a URL is not required (or provided at all). You don’t even provide a URL when creating the ad. Enter the phone number, including country code.

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Facebook URL Advertising Campaign 216

Jon Loomer

OCTOBER 20, 2021

Here is the final time it fired, showing the video was completed… Create Custom Conversions for Tracking and Optimization. Within your Events Manager, click to view your Custom Conversions. You can then do any of the following: Add this custom conversion to your configured events list and optimize for it.

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Eventful YouTube Video Google 212

Jon Loomer

MARCH 27, 2022

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. The custom conversions for each opt-in are not. You aren’t alone. It has to do with unranked events.

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Eventful Report Facebook Aggregator 203

Jon Loomer

APRIL 11, 2022

It’s a troubleshooting tool that detects the presence of a pixel on the current URL you’re viewing. It also detects the standard events, custom events , and custom conversions that are firing. If you do, you can add the Facebook Pixel Helper browser extension.

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Facebook Eventful URL Consultant 200

Jon Loomer

NOVEMBER 13, 2023

Select “On your ad” as the conversion location in the ad set. If the sale is online, provide the URL to where they need to go. Create Reminders Ad To create a Reminders ad, you’ll need to use the Engagement objective. Select “Reminders Set” as the engagement type. Let me know in the comments below!

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Instagram How To Eventful Upcoming 179

Hootsuite

MAY 3, 2021

They provide precise data about conversion and traffic sources. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. For a step-by-step walkthrough , check out this video: UTM generator option 2: Google Analytics Campaign URL Builder.

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Sample Code Social Media HootSuite URL 145