Jon Loomer

MAY 26, 2015

” Of course, I needed to scrub more. I later broke down my results based on the Website Conversions objective. I did this by filtering for the word “Conversions” in the campaign name. CPM, 48,582 Website Clicks, $.35 35 CPA, 12,060 Conversions. CPM, 15,875 Website Clicks, $.52

CPA 113

CPA CPM Facebook Cost 113

Sprout Social

SEPTEMBER 6, 2018

Cost Per Mille (CPM) : Cost per 1000 impressions. Cost Per Action (CPA) : For campaigns with specific actions in place, like an App Install, CPA is measured per action. When looking at the CPM metric, Statista found that product catalog sales cost the highest at $4.77 CPM compared to the lowest at $0.48

Cost 111

Cost ROI Advertising CPM 111

Convince & Convert

JULY 23, 2013

Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Once you understand the customer’s journey to a conversion, you can optimize your campaign on the fly to deliver what your customers need. If you want to waste money, buy media. If you want to make money, target the right people.

Buy 137

Buy CPA Metrics ROI 137