Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Q1A: So if it’s the #1 need and the #1 challenge, how do we help marketers measure better?

Content 40

Content RFP Metrics Case Study 40

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Managing the RFP Process. Network Monitoring. Disaster Recovery. Load Balancing. Data Center.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Buzz Marketing for Technology

JUNE 27, 2008

Table of contents: HTML PDF. The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. IBM Research: Collaborative User Experience. 454.0759 Copyright info.

Collaboration 100

Collaboration Study Diagrams RFP 100