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DigitalPR Chat #1 Content and KPIs

Proactive Report

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? A Tech company paid influencers to create and share content with their networks. HR, for example.

Content 40
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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Managing the RFP Process. Enterprise Content Management: From Strategy to Solution. Enterprise content management (ECM) has become an important competence and infrastructural technology, particularly for large and medium-sized organizations. Network Monitoring. Disaster Recovery. Load Balancing. Operating Systems. Data Center.

Wireless 100
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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Content marketing itself first started emerging a hot trend five years, at the end of 2012. to artificial intelligence (perhaps too soon).

B2B 293
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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

Table of contents: HTML PDF. Content for the storyboards was developed iteratively with the help of the study participants. • Completing a request for proposal (RFP) or request for information (RFI) (checklist) • Forecasting inventory and sales requirements (printed spreadsheet). CollaborateCom Conference.