Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies.

Cymfony 152

Cymfony Social Media Tools SM2 152

Net-Savvy Executive

MARCH 30, 2011

The price ($340 million in stock and cash, including retention bonuses for the founders) is larger than expected, but overall, it's a logical deal that surprises no one. Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

Radian6 85

Radian6 Cymfony Alterian Jive 85

Razor Social

MARCH 30, 2016

They could be saying something positive or negative about your company. Price: From $49 to $349 per month. Price: From $29 to $299 + Enterprise pricing available on request. It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price ($97 per month).

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Proactive Report

JUNE 24, 2010

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. Each one has its own set of features and pricing structure. SocialMention.

Filtrbox 68

Filtrbox Tools Jive Netvibes 68

Buzz Marketing for Technology

FEBRUARY 9, 2011

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Which sounded like Social CRM meets Systems Integration company to me. They don’t take a “credit card approach to monitoring”.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275