Entrepreneurs: On Pricing and Discounts
MARCH 1, 2017
Looking back on the past 5 1/2 years, possibly the most difficult and important decisions centered around pricing. How should you price your product? What if the price is too high? The price you set will attract a certain type of audience. And if you price too low, any discounting (young businesses LOVE to discount) will devalue your product — and brand — even further. I am not, and never was, an expert on pricing. The price: $97.