Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc).

Analytics 350

Analytics Social Media Trendrr Digg 350

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence.

Class 233

Class Campaign Klout Influencer 233

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. Please spell out I.R.O.N.Y

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Convince & Convert

SEPTEMBER 20, 2010

&# Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 149

Social Media B2B Strategy Consultant 149

Kikolani

JUNE 28, 2013

3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. The Marketing ROI Guide to Delivering Smiles – You must have a delivering smiles system in place at your company. Social Media / Social Networking. Blogging / Content.

Marketing 119

Marketing Postrank eBook RSS 119

Kikolani

JULY 23, 2010

See your Facebook invite history – a link on Facebook that I didn’t know about, but is kind of interesting when it comes to seeing who you’ve invited to the Facebook network. How not to win friends and influence people – a big no-no on Facebook. Social Media / Social Networking.

Resources 129

Resources SEO GPL Mashup 129