Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers.

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Energy 170

3 Marketing Tools I Miss (and Their Alternatives)

Kikolani

Do you hate it when you invest your time and energy falling in love with what seems like the perfect marketing tool, only to have it bought out by a larger company and ruined or otherwise retired? PostRank. PostRank Alternatives.

Which News Sites Get the Most Social Media Engagement?

Adam Sherk

PostRank has a comparison tool that uses its Domain Activity API to measure total engagement based on user participation across multiple social platforms. PostRank counts “engagement events” which it defines as individual activities such as a tweet, like, comment, digg, RSS view, etc.

Sites 196

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success.

6 Critically Undervalued Social Media Success Metrics

Convince & Convert

PostRank. PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account.

Link Love Monthly: Best of November 2010 [experimental]

SocialFish

or higher out of 10 by my beloved PostRank plugin. I’m going to test whether this selection can be automated to some extent (thereby creating an example of how YOU can save time should you want to use PostRank rankings for your own association curating!).

The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Because most companies know their open rate, but they do not know whether it’s any good in comparison to other companies.

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. PostRank : A content analyzer and provides great feedback on Tweets, Digg, Stumble and Freindfeed.

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Then measure it.You can use Google Analytics, PostRank or even (GASP!) What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get.

5 metrics to track on Twitter

Akamai Marketing

PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link. If you’d like more information on the key metrics for your businesses social media efforts, the 1st 3 companies who sign up for our Analytics and Metrics Package between now and August 1 will receive a FREE information-packed report on Social Media ROI worth $447. It happened again this weekend.

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

Some tools you can use are Social Mention , Trackur , and PostRank. People are following AT&T because they care about AT&T, not about some no-name behind the company. Some (OK, most) of them I have not been asking myself, nor have I been checking out PostRank, which I should.

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company.

News 282

Fetching Friday – 22 Marketing Links

Kikolani

3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. The Marketing ROI Guide to Delivering Smiles – You must have a delivering smiles system in place at your company.

Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide!

Color Clash: Pink or Purple?

Waxing UnLyrical

Even if more and more people are starting to question the efficacy of these initiatives , it seems companies don’t want to be left out in the cold by not jumping on the pink bandwagon.

Avatar 257

Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory.

What Is Your Good Name?

Waxing UnLyrical

After all, who wants to do business with a company that has a “bad&# name? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali What Is Your Good Name?

Get PR Measurement Off The Island

Waxing UnLyrical

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.

The Value Of A Fire Drill

Waxing UnLyrical

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. The "fire drill" idea seems like it would help many people and companies.

How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience.

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies.

Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

As always in good company with the Tinu and the others. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll?

Measurement… Supplemented

Waxing UnLyrical

decision on what to measure will be unique to each company.

WOM: What's Really Behind The Buzz

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz?

Socialnomics Book Review | jasonyormark.com

Jason Yormark

Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7). If it was, why would he pick Boeing of all companies?

Review 173

Weekly Roundup: Paloozas And Palominos

Waxing UnLyrical

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now.

44 Blogging Questions and Answers

Kikolani

Question: How to convince a company that you work with how important blogging can be to their company’s success? Answer: I would say the easiest way to convince a company to use blogging is to find a competitor that is using it successfully.

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. What a silly situation for a multi-million dollar company to get itself into.

Feed 236

Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line.

Weekly Roundup: The Long Of It

Waxing UnLyrical

Your company is merging. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it?

Class 142

How To Become A Public Relations Star

Waxing UnLyrical

Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut. There is always one company willing to hire the not so top notch applicant because of budget.

How To 247

Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&#

Class 270

The Decision

Waxing UnLyrical

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

Class 148

Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company.

Flickr 258

15 Reasons Your PR Pitches Suck

Waxing UnLyrical

The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company.

Flickr 285

Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies.

Election 2010: GetUp Tony Abbott Mashup

Laurel Papworth

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms.

Mashup 103

Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Maybe its one thing if I "like" a companies page (which I rarely, if ever, do anyways) because Ive entered their "home" on facebook.

Fetching Friday – Resources, SEO Blogging Contest & Sheep LED Art

Kikolani

How to use PostRank for social media analytics and engagement – check out the social sharing statistics on your site & others, plus get a free three month trial of their analytics to get in-depth engagement analytics. Jump start your company Twitter account – from setup to acquiring followers and building community. Sponsors are already rolling in, including the popular web hosting company Hostgator.

Walking the Social Talk

Waxing UnLyrical

Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends.

Class 231

Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job."

Talking The Social Media Walk

Waxing UnLyrical

Why is anyone – a person, a company – embarking on social media?