Company Newsletter Social CRM Workshop 
Convince & Convert
FEBRUARY 24, 2010
because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.
Convince & Convert
APRIL 1, 2010
In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! As always – great piece Jay.
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Convince & Convert
MARCH 16, 2010
Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Post originally written for Social Media Examiner – modified today for this version). Don’t get me wrong. I love Twitter. It enriches my life every day.
Convince & Convert
SEPTEMBER 21, 2010
This robust source for inexpensive stock photography is my secret lair of images for my presentations and workshops. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Skitch I’m no Photoshop wizard.
Convince & Convert
SEPTEMBER 21, 2010
Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Social Data Firehosing In contrast to the conference at large, I was delighted by the exhibition this year. Larger space, more interesting companies, and better production overall.
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