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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Most people wrongly assume social enterprise networks are simply Facebook for business. This month, I surveyed end users to find out how they draw value from going social. Social enterprise platforms move conversations from someone’s inbox to the public, so management has continuous insight into the team’s progress.

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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. So much of today’s conversation is about how marketers can get results from social. Geoff Livingston: Usually, it’s the company. both traditional and social media.

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This Week in Social Media – 5/29/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Why brands transition from Social Studio to Sprout Social

Sprout Social

We’re making it easy for Salesforce customers to manage their full social media presence while maintaining a 360-degree view of their customer. With Sprout, you get an intuitive, straightforward platform designed to help you maximize business impact from social. What is Salesforce Social Studio?

Brands 68
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Marketers, Here are the Keys to Your IT Department – Good Luck

Convince & Convert

As Jay lays out 4 Nearly Guaranteed 2012 Social Media Predictions , what do you notice? Have a quick look at his 4 predictions: Multi-Media Soars – Jay is speaking about video and photo apps that enhance social media, draw more users off of the likes of Facebook and into new channels driven by mobile app technologies.

Marketing 115
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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. We look at the numbers of social shares, links, mentions and page views.

Strategy 150