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How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

At Ignite Social Media, everyone is an expert in social media marketing. We eat, breathe, and live social media. But what may surprise you is how the various individuals at Ignite utilize social media in their everyday lives. First stop, me. Justin, aka “the Intern”.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. For some companies traffic is enough.

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Facebook and Instagram Messenger Merge; The Good, The Bad, and The Brand Possibilities

Ignite Social Media

Sliding into DMs is about to work a bit differently on Instagram. In September, Instagram announced that they are merging their Direct Messaging with Facebook Messenger, creating a seamless messaging experience across both platforms to help people stay connected easier. Many third-party tools such as Sprinklr, Hootsuite, etc.

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Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

If you’re a social media nerd (a term of endearment here at Hootsuite HQ), you’ve probably already studied our guide to the Instagram algorithm in your quest to achieve better engagement for your business Instagram account. View this post on Instagram. How does the Instagram Reels algorithm work? So bossy!).

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How to Make the Most of Your Social Media Budget

Sprout Social

The average amount businesses allocate toward their social media budget varies tremendously. Depending on the size of your company, whether or not you’re running social media ads or the number of handles you manage–costs can reach a few hundred dollars a month or several thousands. How do you do it?

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

But the viral video app’s success has not come at the expense of competitors like Facebook, Instagram, or even Snapchat. Instagram has Reels. Thinking about adding TikTok to your social media marketing strategy? Bonus: Want to know how a viral social video creator makes millions of dollars in sales?

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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social media’s most engaging content and enjoy global reputations for being fun, fresh young businesses. View this post on Instagram. View this post on Instagram.

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