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How to create a complaint management system to protect your brand reputation

Sprout Social

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

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Social listening: Your launchpad to success on social media

Sprout Social

This includes: Topics and trends that your customer base is passionate about. Ways for your company to outshine your competitors. These include conversations relevant to your company, competitors and industry at large. Imagine you work for a company like Netflix. Emerging pain points and challenges your customers face.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I feel that PR companies can be a huge education resource to their clients. I mirror your sentiments. What do you think? etc. [link] EricaMcClenny Jay you really hit some key points with 5 and 6.

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The complete guide to chatbots for marketing

Sprout Social

Given that customers prefer to message companies directly, bot marketing can help resolve customer queries more efficiently while meeting your customers when and where they need you. For example, portable blender company, BlendJet, saw their average order rates increase 17% and sales 15% after deploying a Facebook chat plugin.