Idaconcpts

FEBRUARY 11, 2012

When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels. The Usual Scenario.

CPA 132

CPA CPC Cost Advertising 132

Little Web Giants

NOVEMBER 4, 2014

Company, Organization or Institution. Behaviours : Users’ behaviours are determined by their activity on Facebook and by offline activity data provided by consumer data collection companies Acxiom, Datalogix and Epsilon. Mobile Device User. and it also must be at least double the cost-per-click (CPC) bid. Entertainment.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

Company, Organization or Institution. Behaviours : Users’ behaviours are determined by their activity on Facebook and by offline activity data provided by consumer data collection companies Acxiom, Datalogix and Epsilon. Mobile Device User. and it also must be at least double the cost-per-click (CPC) bid. Entertainment.

Social Media 28

Social Media Facebook Marketing CPM 28

Convince & Convert

JULY 23, 2013

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Image via BigStockPhoto.com. If you want to waste money, buy media.

Buy 134

Buy CPA Metrics ROI 134