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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. You know what’s not a good idea? Pissing off Google.)

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Dear Facebook Friends, You're Doing it Wrong

Techipedia: Tamar Weinberg

A regularly updated Fan Page brings greater awareness Community Page : What if you love something but you have no direct affiliation with the product/service, can’t find the official page, and worse, discover the page doesn’t even exist? Community Pages are the most annoying thing Facebook has given us , but I see their point.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

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Is Social Media Too Big For Its Britches?

Convince & Convert

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. Social CRM The new telephone. Whatchew Talking Bout?

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

Robert Scoble argued that email faced deletion at the hands of Web 2.0 A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. Seth Godin predicted that RSS would kill email. October 2007. services like Twitter, Pownce & Jaiku. March 2009. October 2009.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Everything is past due and everything is a top priority, taking time to build communities is counter to our corporate style. Until marketing organizations take an investment approach rather than leads per quarter approach, they still won't “get&# social media. RT @jaybaer: Are You Slow Enough to Succeed in Social Media?