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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 132
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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

With Insights, you can track brand sentiment, emotion, mentions, demographics, and more. No Salesforce Social Studio competitors offer the same features across community engagement, publishing, social listening, and analytics as Hootsuite. Want to go deeper? Get the Hootsuite Insights add-on. What does Salesforce Social Studio do?

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How We're Helping Our Remote Team Feel More Connected

Buffer Social

In 2018, I shared a few of our People team initiatives focused on internal community-building , but a lot has changed in four years, and we have new activities on the horizon for 2022. Our team engagement scores, which I measure with a survey every six months, have decreased from the beginning of 2021. in our weekly company newsletter.

Team 13
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The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Sample review: “Grow and manage your following using Tweepi. 1) TwitterCounter. Google Review Count: 436.

Tools 100
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B2B Employee Advocacy Best Practices

Oktopost

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know.

B2B 144
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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Find interesting content on ANY topic.

Tools 207