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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. That every year, you would double the size of your social graph, depending on what you were sharing. That fosters community. Jay: Stands to reason. Jay: Absolutely.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Five Types of Social Media Influencers by Intelegia. Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. Social Media Metrics and ROI.

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Digital PR: What You Need to Know

Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Mapping the social graph. You have to understand and use scores like Klout and Kred and know that they are only a starting point. Believe me, there is a lot to learn. Identifying audiences. Data mining. Keyword Research.

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Digital PR: What You Need to Know

Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Mapping the social graph. You have to understand and use scores like Klout and Kred and know that they are only a starting point. Believe me, there is a lot to learn. Identifying audiences. Data mining. Keyword Research.

Klout 40
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Digital PR: What You Need to Know

Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Mapping the social graph. You have to understand and use scores like Klout and Kred and know that they are only a starting point. Believe me, there is a lot to learn. Identifying audiences. Data mining. Keyword Research.

Klout 40