Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.” Holy Social!

Brands 127

Brands Sports How To MySpace 127

Pixlee

NOVEMBER 15, 2016

Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. User generated content helps build relationships with customers and increase brand loyalty. According to Nielsen, online reviews are the second most trusted source of brand messaging and information.

Content 41

Content UGC Loyalty Nielsen 41

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know.

B2B 144

B2B Survey ROI Metrics 144

Buffer Social

OCTOBER 4, 2016

Use your brand tone and voice to help you connect with your community. Build your community. Increase brand loyalty. At Buffer, the two goals we’ve decided to focus on are: To build and nurture an engaged community of Buffer users and supporters. Add a caption with hashtags, mentions, and emoji.

Instagram 111

Instagram Tips Real Estate Hashtag 111