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What's your social currency?

Akamai Marketing

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? It might frustrate you to know that LOTS of people are lurkers.

Lurker 203
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17 Plugins to Improve Your WordPress Blog

Ari Herzog

Plug photo by Adam Mulligan on Flickr. The blog platform, as an open source community, is collectively shared by anyone and everyone who contribute code and provide feedback about what works and what needs improvement. One of the neat aspects about WordPress is nobody owns it. This is used a few times to change the taxonomy.

WordPress 168
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How I Helped Make a Bland Blog an Overnight Success

Viper Chill

Because I have this aim, I can build a laser-targeted community who wants to read the advice I’m giving and I can keep providing relevant content to their needs. Now his content is far more targeted to his community and people are getting a lot more value out of his writing. A great place to go for photos is Flickr.