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This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. These are those links.

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Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43

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Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

The Realtime Report

By November 2011, comScore reported that 15.2 The Digital IQ Index®: Magazines report released in June by think tank L2 is a study that ranks magazine brands in 11 categories according to their “competence” in adapting to “the increasingly digital landscape.” Community Size: Impressive.

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The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

It was already known that Trump knows how to get a reaction on social media: years as a reality TV star and public figure meant that he knew how to energise a crowd whether they like or dislike him. Most of his budget was spent on digital paid media, entrusting the media coverage to spread his messages organically.

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