Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Think emotional context.

Social Networking 98

Social Networking Advertising comScore CPM 98

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

The Realtime Report

AUGUST 28, 2012

By November 2011, comScore reported that 15.2 The Digital IQ Index®: Magazines report released in June by think tank L2 is a study that ranks magazine brands in 11 categories according to their “competence” in adapting to “the increasingly digital landscape.” Community Size: Impressive.

Google 184

Google Engagement comScore Facebook 184

Audiense

MARCH 13, 2017

‘Project Alamo’ powered a digital engagement strategy which analyzed the electorate to create a ‘psychographic’ profile of every voter, based on socio-demographic and consumer data (such as who people like or dislike, magazine subscriptions, club memberships etc.)

Groups 125

Groups Groups Data Analysis 125