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Start Your Community With Role Models, Not Influencers

Social Media Strategery

I just finished reading this article in last month's Fast Company where the CEO of Pinterest , Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. They were role models who would care for the community as if it were their own. "In She's the founder's mom.

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Top 13 Social Media Monitoring Tools

Buzzlogix

You can track keywords, hashtags , URLs, and much more. You can look at keywords, hashtags, URLs, and usernames. Klout is social media monitoring software that must be mentioned. Overall, Klout is a great Twitter tool for measuring influence through engagement. You can read data in real-time and see historical data.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. For some companies traffic is enough. Community Responsiveness. If you’re not responsive to your community they’ll stop interacting so it’s important to measure this.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. online + offline) influence (though, to be fair to Klout, they don’t claim that is so). Even if Fast Company tries to tell you so. Instead, Ill find a nonprofit and community I respect and trust.

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. URLs, enlarges them, eliminates duplicates based on domain, and presents them in a nice package.”

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans. No problem.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

For brands, the company logo is usually the best avatar choice. Bitmoji is owned by Snap, the parent company of Snapchat, and is well integrated with the Snapchat app. Community manager. Community managers help develop professional and brand-focused social relationships by monitoring and engaging with fans and followers.

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