Remove Collaboration Remove Content management systems Remove Industry Remove Influencer
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How to optimize your marketing budget: Do more with less

Sprout Social

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. How has AI impacted the market?

Marketing 123
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Managing strategic partnerships has always been an important part of public relations. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School.

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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Listen and be smart enough to adjust your content and services based on your audience’s input. Go beyond that.

Report 216
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data.

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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

GatherContent helps you manage content creation for the web, is fairly inexpensive, and appears quite convenient to use. The product is proudly made in Scotland, and its focus is digital content creation. Kapost, a content management system with focus on marketing results, has built-in analytics for content.

Curata 110
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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. It also helps to trademark you as a subject-matter expert in the mind of the consumer — the "go-to" person for your industry. If you are lucky you get to take online offline.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. It also helps to trademark you as a subject-matter expert in the mind of the consumer — the "go-to" person for your industry. If you are lucky you get to take online offline.