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The complete guide to B2B SEO

Sprout Social

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. What is B2B SEO? Content for decision-makers.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Learn how tagging and other metadata improve your ability to search and measure the spread of information. Create informational podcasts about a product’s overall space, not just the product. Collect case studies of social media success. Build community platforms around real communities of shared interest.

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11 best social media listening tools

Unmetric

Awario Leads, the tool’s lead generation feature, scouts for questions asked by consumers for product recommendations like yours to help you answer them instantly. The mentions tracked via the Synthesio Social Listening Platform are enriched with robust metadata about the content, author, and tone. Pricing: Starting from $29 per month.

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Case Studies. This over reliance has come at the expense of employee productivity and intellectual property. With no metadata or search, shared drives become un-navigable. Case Studies. Intranet Blog. About Us / Contact Us. Applications. Best Practices. Content Migration. Content Management (CMS).

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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

No longer is it used solely for product catalogs, technical specifications and the like. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. Intelligent content aka structured content is breaking out of its traditional boundaries. Simplify Translations.

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195: How to Crush Content Planning and Promotion with One Powerful Tool

ProBlogger

We’ve got the metadata and then you just go straight to scheduling the social messages for it as well which is really great in terms of workflow. It makes you feel productive and in control and you are being productive because you’re actually creating content and there are lots of things in there that supports you to do that.

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