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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). The vertical video and mobile hypothesis. CPC on Instagram.

CPC 111
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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). The vertical video and mobile hypothesis. CPC on Instagram.

CPC 85
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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

If that’s confusing, don’t stress, I’m going to share what we use as a case study for you to start with. Promoted posts : We have experimented with seeing if we could get some viral momentum with updates on our feed. You can also specify how long to keep that visitor in your list (up to 180 days).

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

If that’s confusing, don’t stress, I’m going to share what we use as a case study for you to start with. Promoted posts : We have experimented with seeing if we could get some viral momentum with updates on our feed. You can also specify how long to keep that visitor in your list (up to 180 days).