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How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

In 2018, the #JanuBURIED photo contest on social media won a Poppy award for Best Social Media Campaign of 2018. With thousands of geotagged photos submitted every month, Breckenridge recently found an avenue to monetize these photos, putting them to work as advertisements. Big Sky and Big Community Wins.

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How to accelerate Instagram growth (without buying followers)

Sprout Social

One campaign by DiGiorno accomplished an incredible 6 point lift in purchase intent, an improved reach of 20 million and an 8 point rise in ad recall. Location tags: Posts with geotags earn up to 79% more engagement. You’ll find the geotag in the top left of your post. Encourage more UGC (User-Generated Content).

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10 Instagram Features To Make Your Life Easier In 2023

Keyhole.co

Keyhole can help track Instagram hashtags for UGC, influencer campaigns, and competitor analysis. Geotagging Geotagging/location tagging is a great way to add context to your posts and increase engagement rate. You can use relevant hashtags for your post or your brand.

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#SproutChat Recap: Creating Content for the Travel Industry

Sprout Social

Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. If you don’t have the resources in-house, ask for permission on Instagram to use geotagged posts or hire a freelancer. sproutchat. Storytelling. SproutChat.

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The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

You can leverage influencers on Instagram Stories by having them seed UGC, drive clicks to eCommerce and by highlighting events. While there’s a multitude of ways to take advantage of influencer Instagram Stories , here are 4 ideal concepts to try on your next campaign. Knowing Your Audience: Who’s Using Instagram Stories.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

CTR is the number of unique clicks your ad or campaign received divided by the number of times it was shown (impressions). You can create and run ad campaigns on Facebook using a variety of tools. A company sets KPIs to measure whether a campaign or business endeavor hit the mark. Click-through rate (CTR). Community management.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. A geotag is a specific location added to a photo, video, or other social media post. Geotags can expose your posts to more people, since content is often searchable by location. Cost per click (CPC). Influencer marketing.

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