Should My Business Bother To Have Social Media KPIs?
agora pulse
OCTOBER 19, 2017
There are a couple reasons why more and more smart companies insist on using them. Reach is a bit like the CPI (cost per impression) metric. CPI basically charges for every time your ad is shown to someone but doesn’t factor in any response or action from their side. (For foggy brains, Google “Key Performance Indicators.”).
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