Ignite Social Media

OCTOBER 13, 2020

Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. We’ve been managing social media programs for billion-dollar brands since 2007.

Campaign 106

Campaign Brands Press Release UGC 106

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. Get Serious About User-Generated Content (UGC).

Facebook 166

Facebook Press Release Feed Feedly 166

Sprout Social

OCTOBER 23, 2018

It’s a place where people create, share and interact with both their friends and their favorite brands. As with any social platform, brands that want to get the most out of Instagram need a substantial following. People are looking for consistency and timeliness from the brands they follow.

Buy 111

Buy Instagram How To Geotagging 111

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s really not that hard!

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. How does your brand help overcome them?

Campaign 130

Campaign Social Media UGC Metrics 130

agora pulse

FEBRUARY 10, 2021

Ever wondered how top brands have such a strong social media presence? One of the biggest ways to build a strong social media presence is to adhere to your brand style guidelines. These should govern how your logo is displayed, your brand’s color palette, and the style of images and text you use. Be Consistent With Images.

Organization 207

Organization Social Media UGC How To 207