agora pulse

OCTOBER 19, 2017

If brand awareness is top of your marketing department’s priority list, then Reach needs to be one of your social media KPIs. A 50 per month fan growth is great for a brand with 4000 followers but it wouldn’t be for one with 100,000! Reach is a bit like the CPI (cost per impression) metric. Brand Mentions. Engagement.

Social Media 133

Social Media CPI URL Social Media Management 133

The Social Media Hat

AUGUST 19, 2016

Most sites charge on a Cost Per Impression (CPI) or Cost Per Mille (CPM) - that's Latin for thousand - basis. Brands seeking a more direct and immersive relationship with bloggers might offer to sponsor their site or a social campaign. The key is to find great products that are an excellent fit for your audience.

Adsense 60

Adsense How To CPI Blogger 60

Hootsuite

JUNE 8, 2020

You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Custom GeoFilters are popular with cities, universities, and other public locations, who can create community Geofilters for free (provided there are no brand logos). Snapchat ads best practices.

Advertising 145

Advertising CPI How To Metrics 145

Lucy Hall

AUGUST 23, 2015

Facebook ads can be bought per click (CPC) or (CPI) this means that you pay per click through or amount of impressions your ad generates. You can do all kinds of exciting targeting and re targeting campaigns once you have the basics down. If you are running an event you can also create an ad to publicise your event page on Facebook.

CPI 60

CPI Facebook CPC Case Study 60