How Ski Resorts are Winning with Community-Driven Marketing this Year
Pixlee
MARCH 5, 2019
With thousands of geotagged photos submitted every month, Breckenridge recently found an avenue to monetize these photos, putting them to work as advertisements. Diverse and authentic user-generated content (UGC) tells the best story the brand can to their audience, but it also enables them to adapt their brand message as conditions change.
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