How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions. According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. Mobile tech and devices are crucial to this process.
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