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Why User Engagement is The New SEO

Oktopost

While Google is not known for being transparent about how its algorithm determines search rankings, there are a few different types of user engagement that are particularly relevant: Mobile Optimization. Mobile responsive web design ensures that you won’t lose out on engagement from visitors on smartphones and similar devices.

SEO 62
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Customer Marketing: The True B2B Game Changer

Oktopost

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

B2B 62
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Blog #6.2: Narrative Storytelling Enhances Sales Performance

SalesChoice

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). Customers today are far more knowledgeable, and more demanding in demonstrating value.

B2B 22
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How to put together a top-tier SaaS marketing strategy

Sprout Social

This signals a massive window of opportunity for SaaS companies looking to stake their claim. This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. Hey, good question!

Strategy 100
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Top 7 Web Conference Services of 2018

Socialmedia.biz

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Schedule and edit a new webinar or track the performance of an ongoing one on your mobile (iOS/Android) using the GoToWebinar app.