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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. This includes the latest news, updates, events, life at your company and job openings.

LinkedIn 113
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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Encouraging your employees to become company brand ambassadors on LinkedIn than you think. Communicate clearly.

LinkedIn 166
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How My Creator Startup Made 4-Figures in 5 Months While Working a 9 to 5

Buffer Social

Being a solo founder, I had to be every executive at the company from CEO to any other C-suite role. Google Drive’s folder system was too clunky and didn’t have the features I wanted to build my Wiki-like knowledge base, so I chose Notion. To scale and focus on more strategic activities, I needed to outsource.

Startup 61
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5 Content Pitfalls in Fast-Growing Businesses

Proactive Report

500 list of fastest-growing companies in the US for two years running and then they imploded. CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( LinkedIn B2B content Report ).

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5 Differences Between Customer Support vs. Customer Success

Oktopost

If you’re involved in client relations for a B2B or SaaS company, you’ve probably heard the terms “customer support” and “customer success.” For example, some B2B providers offer regular strategy meetings so that they can align goals and tactics. For example, many B2B companies offer extended onboarding sessions.

B2B 13
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Customer Marketing: The True B2B Game Changer

Oktopost

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

B2B 62
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Blog #6.2: Narrative Storytelling Enhances Sales Performance

SalesChoice

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts.

B2B 22